What is the benefit of knowing Verizon's competitive landscape?

Understanding Verizon's competitive landscape is crucial for employees as it enables them to effectively position the company's offerings against those of its competitors. This knowledge provides insights into how Verizon's products and services stack up against other providers in terms of features, pricing, and customer service. It equips employees with the information needed to articulate the unique selling propositions of Verizon’s offerings, address potential concerns of customers by showcasing advantages over competitors, and ultimately improve sales strategies. By being well-versed in the competitive environment, employees can respond to inquiry more strategically and persuasively, thereby enhancing overall customer satisfaction and driving business success. This insight into competitors’ strengths and weaknesses allows Verizon employees to leverage this information during sales conversations, negotiations, and marketing efforts.