What does the use of mix and match SKUs allow for?

The use of mix and match SKUs allows for the ability to combine multiple plans, which provides customers with a tailored experience that meets their specific needs. This flexibility lets users choose various service combinations—such as different data plans, talk time, or add-on features—according to their preferences and usage patterns. It promotes customization and ensures that customers can create the most suitable plan for themselves or their families, rather than being locked into a singular, one-size-fits-all option.

The other options do not fully capture the primary purpose of mix and match SKUs. While pricing flexibility, discounts, and customer support may be beneficial, they are not the primary focus of allowing for combined service plans.