How are promotional trades applied by Verizon?

Promotional trades by Verizon are applied as a monthly bill incentive, often referred to as Bill Incentive Credits (BIC). This approach allows customers to receive a recurring discount on their monthly bills rather than a one-time benefit. This method not only encourages customers to stay with Verizon longer, as the savings are spaced out over several months, but also provides a more manageable way for customers to benefit from the trade-in process.

The BIC approach is designed to enhance customer satisfaction by integrating the savings into their regular billing cycle, allowing them to see the benefit reflected directly in their monthly payments. This structure tends to be more appealing than a one-time discount or cash back, as it keeps customers engaged with their service.